A white bowl of matcha soft serve on a green Pudd Lab tray, with matcha sauce being poured over it and branded sauce tubes standing alongside.
Dessert · Custard ice cream Dubai · Since 2025

Custard, turned ice cream.

One process, run in public. Custard goes in warm and comes out frozen, and you can watch the whole thing happen.

The idea

A technical question, not a flavour one.

Pudd Lab started from a technical question: what happens to custard when you churn it instead of setting it.

The answer is denser than ice cream, softer than gelato, and closer to the thing your grandmother made than anything else in the freezer aisle.

The lab framing isn’t decoration. Flavours run in batches, get tested on the counter, and either come back or don’t. Boba, matcha and vanilla have held their place. Others have been retired without ceremony.

Small menu, tight process, no filler.

Vanilla is the control sample. If this one isn’t right, nothing else is.

By the numbers.

Opened
2025, Global Village
Location
KSA Pavilion
Core flavours
3

What we’re known for.

Small menu, tight process, no filler.

  • A white bowl of caramel soft serve topped with a whole crème caramel, salted caramel sauce being piped over it from a branded tube.

    The signature

    Vanilla Crème Caramel

    The control sample. If this one isn’t right, nothing else is.

  • A white bowl of matcha soft serve on a green Pudd Lab tray, with matcha sauce being poured over it and branded sauce tubes standing alongside.

    Kyoto Matcha

    Properly bitter, not sweetened into a smoothie.

  • A white bowl of layered strawberry and matcha soft serve on a Pudd Lab tray, with branded sauce tubes beside it.

    Strawberry Matcha

    The matcha base, run against strawberry.

  • A white bowl of mango and passionfruit soft serve on a Pudd Lab tray, with branded sauce tubes beside it.

    Mango Passion

    A batch that earned its place on the counter.

Where to find us.

Pudd Lab trades at Global Village, Dubai — KSA Pavilion, at the far end opposite the stage area. For enquiries:

Partnership

Interested in Pudd Lab?

Franchise, licensing or a partnership on Pudd Lab — tell us the city and the timeline, and mention Pudd Lab in your message. We’ll answer within two working days.

Or write directly — partnerships@anotherround.ae