A mango half filled with torched custard, sitting in a Humm Crumbs box on a wooden board, surrounded by whole and sliced mangoes on a blush-pink ground.
Dessert · Custard & crumble Dubai & Sharjah · Since 2024

Without custard I’d be crumbs.

Silky vanilla custard, freshly baked crumble, and the only real decision on the menu: hot or cold.

The idea

Two textures, one bowl.

Smooth vanilla custard against crumble baked the same day — the English dessert tradition, rebuilt for a city that eats standing up.

You pick a base: fresh mango, strawberry, milk cake, chocolate cake. It gets buried under our crumble. Then custard goes over the top while you watch. Hot or cold is your call, and people are genuinely split on it — cold in July, hot in January, and a stubborn minority who never switch. Ask for the crème brûlée finish and the top gets torched to a crack.

Custard and crumble is one of the simplest desserts there is, which is exactly why nobody was selling it here. Humm Crumbs opened in 2024 to introduce a flavour the region didn’t have — and Dubai, with a dessert scene that rewards anyone willing to try something unfamiliar, was the only sensible place to start.

The bet was on restraint rather than novelty. No stacking, no gimmick, no third texture. A base, a crumble, a pour.

It worked fast. Within the first year the brand was showing up at the events the city actually turns out for, and a Global Village season put the bowl in front of a crowd that had never heard of it.

The simplest pleasures bring the greatest joy. Everything we make is one spoonful of proof.

By the numbers.

Founded
2024, Dubai
Bases
Mango · Strawberry · Milk cake · Chocolate
Custard
Hot or cold. Both, always.
Emirates operated in
2
Where we’ve been
Sharjah Lights Festival · Museum of the Future · Canteen X, Mushrif Park · Sharjah Entrepreneurship Festival 2025 · Global Village, Thailand Pavilion

What we’re known for.

A base, a crumble, a pour — four ways.

  • A pink Humm Crumbs cup of torched vanilla custard topped with a scoop of vanilla ice cream and crumble, beside a slice of milk cake and fresh berries.

    The signature

    Vanilla, with ice cream

    The full argument in one cup: torched custard, crumble, and a scoop on top.

  • A mango half filled with torched mango custard, served in a Humm Crumbs box with whole and cubed mangoes alongside.

    Mango

    Served in the fruit itself, torched to a crack on top.

  • A coconut shell filled with torched coconut custard, sitting in a Humm Crumbs box beside whole and split coconuts.

    Coconut

    A coconut shell, filled and blowtorched. Nothing else needed.

  • Two pink Humm Crumbs cups of chocolate custard, one hot and one cold, with melted chocolate being poured over the cold one and crumble scattered around.

    Chocolate

    The one for anyone who doesn’t want fruit in a dessert. Order it either way.

Where to find us.

Humm Crumbs trades across Dubai and Sharjah, at festivals and seasonal sites. For current locations, bookings and event enquiries:

Partnership

Interested in Humm Crumbs?

Franchise, licensing or a partnership on Humm Crumbs — tell us the city and the timeline, and mention Humm Crumbs in your message. We’ll answer within two working days.

Or write directly — partnerships@anotherround.co